Notes from the Book:

Zag: The Number One Strategy of High-Performance Brands

• Speed of technology multiplies and it will keep getting better and cheaper
• Being able to supply the demand versus having the best product is more likely to be successful
• Real competition is getting out of clutter, more is garbage. State it simple, easy and clean.
• The company with tools and resources most likely wins the competition since they can deliver faster and better.
• Consumers will eliminate and decide what is better and not the companies.
• People will always be the one to tell what your brand is and cannot be controlled by companies.
• Don’t promise what you can’t deliver.
• Friend, personal recommendations are more powerful than ads.
• Be unique and useful and not uniquely weird and terrify consumers.
• Consumers buys in tribe, and in a tribe news spread quickly.
• Consumers nowadays looks for products/services that they can trust.
• People doesn’t believe in advertising anymore, unless they prove it themselves.
• People spends much more time in web.
• Users want to be in control.
• Word-of-mouth is still a powerful means to sell.
• People nowadays hate and skips advertising commercials.
• Don’t offer more clutter, Offer different. Good different.
• Go against the zig.
• Enrich and innovate fields that are more likely ignored nowadays but has potentials when improved.
• If nobody is doing it, it’s a great opportunity to do so.
• Don’t do what everybody is already doing.
• Look for a job that people are trying get done, then help them do it easily.
• Give what people needs, what they want, ultimately a better solution.
• Find a trend and be the leader of it.

This note was collated December 2010